Article Writing - Hot Skills For the Web

Want to make money writing for the Web? Learn how to write articles - writing articles is a hot skill which is in high demand. Web articles are very different from print articles, and are easier to write.

To get started, think about your own searching and reading habits on the Web. What makes a Web page appealing? Consider: lots of white space, sub-headings, bullet points, and images.

Aim to make your articles appealing, right from the start, by writing in short paragraphs, using clear language, and making points quickly, rather than waffling.

Here are three tips which will help your article writing.

1. What's an Article's Purpose?

Before planning an article, or a series of articles, you must know their purpose.

If you've been hired to write articles, you'll often just be given a set of keywords. If so, your purpose is to write, using the keywords effectively.

If you're writing articles for your own Web properties, your purpose might be: to get traffic from the search engines, to make a sale of your own product or an affiliate product, or to educate or entertain your site's visitors.

I often write articles in sets of five, or ten or more, over a couple of days, so I create a folder for the articles, with a file of notes, containing a list of keywords, the articles' purpose, and article titles. Making notes ensures that I can pick up writing where I left off, even if several days go by.

2. Beyond Keywords: Article Titles and Descriptions

While keywords are important to ensure that your articles are found on the Web, your article titles and their descriptions are equally important. When people are searching, the results pages -- the Web pages which are returned after a Web query -- contain lists of Web page titles, and descriptions.

When writing titles and descriptions, include the primary keyword you're targeting.

3. What's the Takeaway?

Every article you write should contain a takeaway: a clear benefit for your reader. When you think in terms of articles' purpose, and their takeaways, you'll write articles which are read, and which get a response.

Enjoy writing articles. It's a hot skill when you want to make money on the Web.

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