It's relatively easy to create a press release. In fact, you can spend 20 minutes in front of your computer, start pounding on your key board and you'll be able to produce a press release or two. However, if you aim to create something that will grasp an audience, you will need more time and you will need to discover these 6 proven secrets so your copies will come out as compelling and enticing.
1. Create an outline. It is very important to ensure that your content will flow smoothly. Before you start writing, brainstorm and list down all the things that you would like to discuss. Then, decide how you want them to flow throughout your content. This simple task will help you make your press release sound organized because it will not let your ideas go off on tangents.
2. Deliver only newsworthy content. Before you write your press release, ensure that the topic you would like to write about is newsworthy. You cannot write just about anything under the sun. To capture the attention of your readers, you need to ensure that your news is worth their time and energy. You may talk about the recent changes in the leadership ladder within your company, events or charity that you are sponsoring, milestones that you have reached, recognition that you have received, and your partnership with other companies and entities.
3. Deliver timely information. Avoid writing about something that has happened two years ago. Nobody will surely want to read about something do not have impact on their lives. Keep your eyes open on new issues or new activities that involve your company. If there is nothing newsworthy to share, then don't write a press release.
4. Focus on one topic. If there are so many activities within your company, ensure that you discuss them separately. Don't try to gather and put all the information on one press release as this can cause information overload to your readers.
5. Use hyperlinks. If you are distributing your copies, ensure that you insert anchor texts on your content. These will take your readers to your website so you can boost your page views in no time.
6. Leave your contact information. Although you may have answered all the who, what, why, when, and where questions of your readers, they might still other concerns in mind. Make it easier for them to contact you by leaving your email address, phone number, website's URL, and fax number at the end of your copies.
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Sean Mize is a full time internet marketer who has written over 9034 articles in print and 14 published ebooks.
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